Narrowcasting (2022), modified digital projectors, steel.
[In a white, lit room, three digital projectors mounted on steel stands point towards the walls and project flickering colored light.]

Narrowcasting refers to a broadcasting that targets a limited and specific audience, rather than a large number. The exhibition presents a video installation of hacked digital projectors. With the help of the YouTuber FixItFrank, the projectors have been modified to project their inner mecanism. Inside a DLP (Digital Light Processing) projector is a wheel spinning at a high speed to which red, green and blue color chips are attached. These colors compose the projected image; here, the wheel has been slowed down so that it is possible to control the speed of rotation and make each color visible in the projection, one after the other.

The term narrowcasting is used here in literal sense; to cast light through a narrow opening. But to narrocast through the hacked projetors is also an act of disengagement with mass media. Instead of mediating images, the projectors are performative sculptural objects: no video is transmitted, only the light of host screens. In this moment of self-reference, the projector projects itself and technology is slowed down to reach human perception.