Sophie Auger is an interdisciplinary artist, designer, and visiting professor at the UQAM School of Design.
She works across video installation, hybrid publishing, photography, and circuit bending.
Her research focuses on the beliefs and superstitions generated by digital technologies, and on how their invisible systems shape the ways we see, interpret, and inhabit the world.
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Coded on June 9, 2026.
NARROWCASTING
Mason Gross Gallery, New Jersey
May 2021
The term narrowcasting refers to a mode of broadcasting directed toward a small and specific audience. The exhibition Narrowcasting presents a video installation composed of modified digital projectors. With the assistance of YouTuber FixItFrank, the projectors were altered to project their own internal mechanisms. Inside a DLP (Digital Light Processing) projector is a high-speed spinning wheel fitted with red, green, and blue color segments. These colors combine to form the projected image; here, the wheel was slowed down so that its rotational speed could be controlled, allowing each color to become visible in the projection one after another.
The term narrowcasting is used here in its literal sense: projecting light through a narrow aperture. But narrowcasting through these modified projectors is also an act of disengagement. Rather than functioning as mediators of images, the projectors become performative sculptural objects. No video is transmitted—only the light of the host screens. In this moment of self-reference, the projector projects itself, and the technology is slowed down to accommodate human perception.
Mason Gross Gallery, New Jersey
May 2021
The term narrowcasting refers to a mode of broadcasting directed toward a small and specific audience. The exhibition Narrowcasting presents a video installation composed of modified digital projectors. With the assistance of YouTuber FixItFrank, the projectors were altered to project their own internal mechanisms. Inside a DLP (Digital Light Processing) projector is a high-speed spinning wheel fitted with red, green, and blue color segments. These colors combine to form the projected image; here, the wheel was slowed down so that its rotational speed could be controlled, allowing each color to become visible in the projection one after another.
The term narrowcasting is used here in its literal sense: projecting light through a narrow aperture. But narrowcasting through these modified projectors is also an act of disengagement. Rather than functioning as mediators of images, the projectors become performative sculptural objects. No video is transmitted—only the light of the host screens. In this moment of self-reference, the projector projects itself, and the technology is slowed down to accommodate human perception.
Circuit-bent projector, aluminum, and digital embroidery on polyester. 
